The aim of this article is to analyze the interventions of private labs, state agencies and civil agents in the cultural development of the sick and of diseases during the first half of the 20th century in Argentina focused on “venereal ailments”. Hence we study the function of the market in the solidification of this concern and the effort to construct a model of a sick person-consumer, responsible for their own cure until the adoption of the Law of Venereal Prophylaxis in 1936. We also examine how the state set up a model for these diseases, a patient with social responsibilities towards the present and future of the nation, an “ideal subject” that comprised a masculine citizenship with tenets of class. Following this goal, we considered commercial advertisements in the magazine Caras y Caretas, health campaigns, public documents and medical articles to rebuild the available representations that intervened in the possible experiences of patients with venereal diseases.
Keywords:
venereal disease, advertising, cultural history, social history of health, visual studies
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How to Cite
Biernat, C., & Simonetto, P. (2017). Imagining the Sick: Public and Private Campaigns for Venereal Prophylaxis in Argentina During the First Half of the 20th Century. Meridional. Revista Chilena De Estudios Latinoamericanos, (9), pp. 113–143. https://doi.org/10.5354/0719-4862.2017.47400
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