The conception of resources for teaching / learning French as a foreign language (FFL) is developing with the spread of new technologies and social networks. The teacher and the learner can use the resources available online according to their needs and their learning objectives. These resources need to be contextualized if they are not intended for educational purposes. However, teachers and learners can design their local digital products to contextualize the teaching / learning of this language. This article presents a didactic reflection of the design of these products, particularly with the need for this type of product in distance education.