The present article gives account to the phenomenon of values from a sociological perspective and establishes an entailment with the valoric production of the youth. The values are products of change and transformation throughout history. They arise with a special meaning and they change or they disappear at different times. All beings have their own value. In synthesis, the diverse opinions infer two basic theories about values depending on the position of objectivism or axiological subjectivism. All of them are addressed in the present article.